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by Amy Jo Martin : Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate

ISBN : #1118340515 | Date : 2012-10-02

Description :

PDF-81bf3 | Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today’s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she… Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate


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Big Social Mobile Initiatives Enterprise PDF 60cb85edf

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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results PDF




by David F. Giannetto : Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

ISBN : #1137410396 | Date : 2015-01-27

Description :

PDF-57725 | Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results…. Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results


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Global Perspectives Marketing 21st Century PDF C1e256d3e

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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319386972 | Date : 2016-12-16

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PDF-5380f | This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer b… Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Global Business Transcendence International Perspectives PDF C98023872

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Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research) PDF




: Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research)

ISBN : #1137412585 | Date : 2014-04-11

Description :

PDF-88e90 | Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and d… Global Business Transcendence: International Perspectives Across Developed and Emerging Economies (International Marketing and Management Research)


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Global Content Marketing Customers Worldwide PDF 34689f548

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Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works PDF




by Pam Didner : Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

ISBN : #0071840974 | Date : 2014-09-15

Description :

PDF-ec1ed | Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create conten… Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works


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Corporate Blogging Book Absolutely Everything PDF 1e2bb5121

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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right PDF




by Debbie Weil : The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

ISBN : #1591841259 | Date : 2006-08-03

Description :

PDF-69659 | Packaged, filtered, controlled conversations are out. Open, two-way, authentic communications with your customers and employees are in. We’re entering a new age of corporate communications, and blogs are a key enabler of a better way of talking with customers, employees, the media, and other key constituencies. In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogg… The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right


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Marketing Communications Integration Engagement Analytics PDF 788483282

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Marketing Communications: Offline and Online Integration, Engagement and Analytics PDF




by P. R. Smith : Marketing Communications: Offline and Online Integration, Engagement and Analytics

ISBN : #0749473401 | Date : 2016-02-28

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PDF-91658 | Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.  All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred s… Marketing Communications: Offline and Online Integration, Engagement and Analytics


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Social Employee Great Companies Business PDF 391818d7a

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The Social Employee: How Great Companies Make Social Media Work (Business Books) PDF




by Cheryl Burgess : The Social Employee: How Great Companies Make Social Media Work (Business Books)

ISBN : #0071816410 | Date : 2013-08-21

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PDF-9973a | Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guid… The Social Employee: How Great Companies Make Social Media Work (Business Books)


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The Social Employee: How Great Companies Make Social Media Work (Business Books) by by Cheryl Burgess

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Lectures Commerce Springer Computer Science PDF 2c05b71dd

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Lectures in E-Commerce (Springer Computer Science) PDF




: Lectures in E-Commerce (Springer Computer Science)

ISBN : #3211836233 | Date : 2001-12-06

Description :

PDF-17dd4 | Although only a few years old, electronic commerce offers new ways of doing business that no business can afford to ignore. This book is a collection of selected contributions from renowned researchers who specialize in the various facets of electronic commerce, namely economics, finance, information technology, and education. The basic goal is to give an overview of some of the most relevant topi… Lectures in E-Commerce (Springer Computer Science)


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Cluetrain Manifesto David Weinberger PDF 631d36acd

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The Cluetrain Manifesto PDF




by David Weinberger : The Cluetrain Manifesto

ISBN : #0738202444 | Date : 2000-01-06

Description :

PDF-7c309 | The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it “absolutely brilliant.” Soon, executives from Fortune 500 companies everywhere were linin… The Cluetrain Manifesto


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Free Ride: How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back PDF




by Robert Levine : Free Ride: How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back

ISBN : #0307739775 | Date : 2012-09-18

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PDF-12553 | How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track. On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies … Free Ride: How Digital Parasites Are Destroying the Culture Business, and How the Culture Business Can Fight Back


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Consumer Behavior Building Marketing Copyright PDF 0848ef05f

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Consumer Behavior: Building Marketing Strategy (10th edition, Copyright 2007) PDF




by Mothersbaugh, and Best Hawkins : Consumer Behavior: Building Marketing Strategy (10th edition, Copyright 2007)

ISBN : # | Date : 2007

Description :

PDF-bb7ee | … Consumer Behavior: Building Marketing Strategy (10th edition, Copyright 2007)


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[Pub.29ecx] Consumer Behavior: Building Marketing Strategy (10th edition, Copyright 2007) PDF | by Mothersbaugh, and Best Hawkins


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Customer Effective Web Sites Jodie Dalgleish PDF Fec51d4a7

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Customer-Effective Web Sites PDF




by Jodie Dalgleish : Customer-Effective Web Sites

ISBN : #0130878278 | Date : 2000-05-17

Description :

PDF-daee2 | Addresses every component of e-commerce success: content, navigation, applications, information architecture, visual design, technology, and more. Presents 17 rules that every site must follow to attract profitable customers. Softcover. DLC: Web sites–Design…. Customer-Effective Web Sites


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Ethics Marketing Communications Towards Perspective PDF B7880b4aa

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Ethics in Marketing and Communications: Towards a Global Perspective PDF




: Ethics in Marketing and Communications: Towards a Global Perspective

ISBN : #0230358551 | Date : 2011-12-13

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PDF-c0dc4 | This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work…. Ethics in Marketing and Communications: Towards a Global Perspective


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Anglosphere Challenge English Speaking Nations Twenty First PDF 9678b0f1d

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The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century PDF




by James C. Bennett : The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century

ISBN : #0742533328 | Date : 2004-10-07

Description :

PDF-9820c | Despite repeated predictions of the demise of America and the English-speaking nations as the world’s predominant culture, James C. Bennett believes that this gap will widen in the coming decades. Coining the term anglosphere to describe a loose coalition based on a common language and heritage, Bennett believes that traits common to these countries―a particularly strong and independent civil so… The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century


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