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by James Marcus : Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut

ISBN : #1565848705 | Date : 2004-06-17

Description :

PDF-04fec | In a book that Ian Frazier has called “a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom,” James Marcus, hired by Amazon.com in 1996, when the company was so small his e-mail address could be james@amazon.com, looks back a decade later at the ecstatic rise, dramatic fall, and remarkable comeback of the consummate symbol of late 1990s America.Observing   Amazonia: Five Years at the Epicenter of the Dot.Com Juggernaut


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Transaktionskosten Handelskooperationen Effizienzkriterium Franchise Systeme Handelsforschung PDF 7fe294bd6

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Transaktionskosten von Handelskooperationen: Ein Effizienzkriterium für Verbundgruppen und Franchise-Systeme (Schriften zur Handelsforschung) (German Edition) PDF




by Sven O. Mandewirth : Transaktionskosten von Handelskooperationen: Ein Effizienzkriterium für Verbundgruppen und Franchise-Systeme (Schriften zur Handelsforschung) (German Edition)

ISBN : #3790810541 | Date : 1997-09-10

Description :

PDF-4802c | Dieses Buch betrachtet Transaktionskosten als Effizienzkriterium von Handelskooperationen. Hierzu zahlen vor allem Verbundgruppen und Franchise-Systeme, die im Handel zwar von grosser Marktbedeutung sind, sich im Wettbewerb der distributiven Systeme aber einem zunehmenden Konkurrenzdruck ausgesetzt sehen. Es wird aufgezeigt, unter welchen Bedingungen die einzelne Kooperationsform eine effiziente A… Transaktionskosten von Handelskooperationen: Ein Effizienzkriterium für Verbundgruppen und Franchise-Systeme (Schriften zur Handelsforschung) (German Edition)


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[Pub.52WdD] Transaktionskosten von Handelskooperationen: Ein Effizienzkriterium für Verbundgruppen und Franchise-Systeme (Schriften zur Handelsforschung) (German Edition) PDF | by Sven O. Mandewirth


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Handbook Marketing Tourism Destinations Extended PDF Bf77fb147

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Handbook On E-Marketing For Tourism Destinations: Fully Revised And Extended Version 3.0 PDF




: Handbook On E-Marketing For Tourism Destinations: Fully Revised And Extended Version 3.0

ISBN : #9284415748 | Date : 2014-04-08

Description :

PDF-755dc | The fully updated and extended edition of the ETC/UNWTO Handbook on E-Marketing for Tourism Destinations presents a comprehensive overview of the continuously changing environment of e-marketing in the tourism sector. This handbook covers all essential aspects of an e-marketing strategy including strategic planning, branding measures, content-building, search engine optimization, e-commerce and em… Handbook On E-Marketing For Tourism Destinations: Fully Revised And Extended Version 3.0


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Young Consumer Behaviour Research Companion PDF 73933dfaf

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by Ayantunji Gbadamosi : Young Consumer Behaviour: A Research Companion

ISBN : #0415790093 | Date : 2017-12-14

Description :

PDF-98d1d | Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services … Young Consumer Behaviour: A Research Companion


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Young Consumer Behaviour: A Research Companion by by Ayantunji Gbadamosi

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MeinungsfBChrer InterdisziplinA4ren Forschung Bestandsaufnahme Kritische PDF 64d2a5772

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Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) PDF




by Matthias Dressler : Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)

ISBN : #3834914762 | Date : 2009-01-15

Description :

PDF-68554 | Matthias Dressler und Gina Telle erläutern bestehende Theorien und Modelle über Meinungsführerschaft, die Entwicklung der Forschung zu dieser Thematik und ihre Wirkung auf vorhandene Kommunikationsmodelle. Sie analysieren Funktionen, Motive und Wirkungen der Meinungsführerschaft und stellen Methoden zur Identifizierung von Meinungsführern und Meinungsführer im Diffusionsprozess vor…. Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)


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[Pub.45ixz] Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) PDF | by Matthias Dressler


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Global Marketing Strategy McGraw Hill PDF C872f8d1e

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Global Marketing Strategy (McGraw-Hill Series in Marketing) PDF




by Susan P. Douglas : Global Marketing Strategy (McGraw-Hill Series in Marketing)

ISBN : #0070134472 | Date : 1994-12-01

Description :

PDF-fa773 | Intended for those taking an advanced course in international marketing, this book deals with issues facing today’s global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider … Global Marketing Strategy (McGraw-Hill Series in Marketing)


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[Pub.82Ncd] Global Marketing Strategy (McGraw-Hill Series in Marketing) PDF | by Susan P. Douglas


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Bricks Clicks Brands Thrive Commerce PDF Bca45cd85

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by David Feinleib : Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won’t

ISBN : #1484228049 | Date : 2017-05-22

Description :

PDF-a9090 | Learn how to sell online. Real-world case studies and market insights from the world’s largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce.Leveraging his first-hand knowledge as founder and CEO of Content Analytics, ser… Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won’t


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Taking Down Goliath Strategies Competitors PDF 4b4433063

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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power PDF




by Kevin M. Ryan : Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

ISBN : #1137444207 | Date : 2014-12-09

Description :

PDF-e93c4 | Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it…. Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power


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[Pub.14BAt] Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power PDF | by Kevin M. Ryan


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Wallet Allocation Rule Winning Battle PDF 59b22e41e

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by Timothy L. Keiningham : The Wallet Allocation Rule: Winning the Battle for Share

ISBN : #111903731X | Date : 2015-02-02

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PDF-161df | Customer Loyalty Isn’t Enough. Grow Your Share of Wallet!  The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach–the Wallet Allocation Rule–t… The Wallet Allocation Rule: Winning the Battle for Share


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Plan Conduct Effective Meetings Professional PDF 4a4b219bb

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Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series) PDF




by Barbara Streibel : Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series)

ISBN : #0071498311 | Date : 2007-08-15

Description :

PDF-ac5b2 | RUN BUSINESS MEETINGS THAT ARE FOCUSED, PRODUCTIVE, AND BENEFICIAL TO YOUR ORGANIZATION In business, meetings are necessary but not always efficient. But by using the principles in Plan and Conduct Effective Meetings, you’ll discover 24 easy-to-implement techniques geared to make your meetings more productive than ever before. This step-by-step guide goes straight to the heart of meetin… Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series)


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[Pub.35tbh] Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series) PDF | by Barbara Streibel


Plan and Conduct Effective Meetings: 24 Steps to Generate Meaningful Results (The McGraw-Hill Professional Education Series) by by Barbara Streibel

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Social Media Campaigns Strategies Relations PDF A3ecbe6c6

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by Carolyn Mae Kim : Social Media Campaigns: Strategies for Public Relations and Marketing

ISBN : #1138948608 | Date : 2016-07-07

Description :

PDF-444be | Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert in… Social Media Campaigns: Strategies for Public Relations and Marketing


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Social Media Campaigns: Strategies for Public Relations and Marketing by by Carolyn Mae Kim

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Crisp Business Research Fifty Minute Books PDF Fb29eef0b

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by Rick Farr : Crisp: Business Research (Crisp Fifty-Minute Books)

ISBN : #1560522496 | Date : 1994-03-30

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PDF-43260 | Focuses on primary research, and developing skills needed to find answers to business questions…. Crisp: Business Research (Crisp Fifty-Minute Books)


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Crisp: Business Research (Crisp Fifty-Minute Books) by by Rick Farr

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Industrielle Dienstleistungen Produzierende Unternehmen DienstleistungsgeschA4ft PDF 638a91ccc

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by Mischa Seiter : Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern (German Edition)

ISBN : #3658094583 | Date : 2016-03-12

Description :

PDF-08e03 | Das Buch bietet eine konkrete Anleitung für Unternehmen, wie sie ein Dienstleistungsgeschäft aufbauen und steuern können. Es ist in sieben Handlungsfelder unterteilt. Grundlage sind die Erfahrungen von sechs mehrjährigen Forschungsprojekten zusammen mit mehr als 40 Unternehmen. Die Unternehmen gehören so unterschiedlichen Branchen an wie dem Maschinenbau, dem Automobilbau und der maritimen In… Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschäft aufbauen und steuern (German Edition)


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Valuable Content Marketing Quality Success PDF 6e4c7ea43

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by Sonja Jefferson : Valuable Content Marketing: How to Make Quality Content Your Key to Success

ISBN : #0749473274 | Date : 2015-07-28

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PDF-5bb8e | The first edition of Valuable Content Marketing provided a clear, straightforward guide on what to write and produce, what type of information to share, and how to share it to get the most effective results.  Written for the current business environment, particularly start-ups and consulting companies, this updated second edition offers new ideas, examples, step-by-step action lists, quick tips,… Valuable Content Marketing: How to Make Quality Content Your Key to Success


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Valuable Content Marketing: How to Make Quality Content Your Key to Success by by Sonja Jefferson

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Competitive Marketing Strategy Europe Maintaining PDF 679044ba5

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Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage PDF




by Linden Brown : Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

ISBN : #0333613511 | Date : 1994-05-26

Description :

PDF-5e108 | Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues a… Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage


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[Pub.47JsE] Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage PDF | by Linden Brown


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